DRAFT FRAMEWORK · REPLACE BRACKETED PROMPTS
[25–40 words introducing the range of your writing and execution across brands, channels, and formats.]
CREATIVE SAMPLE 1
A campaign idea, promotional concept, naming exploration, or integrated creative execution.
[Add an approved image, gallery, video, or readable document excerpt.]
Context [20–30 words: audience, channel, and brief.]
My role [What you personally wrote or led.]
The copy [Paste the approved headline, caption, script excerpt, or copy sample as selectable text.]
CREATIVE SAMPLE 2
A campaign idea, promotional concept, naming exploration, or integrated creative execution.
[Add an approved image, gallery, video, or readable document excerpt.]
Context [20–30 words: audience, channel, and brief.]
My role [What you personally wrote or led.]
The copy [Paste the approved headline, caption, script excerpt, or copy sample as selectable text.]
CREATIVE SAMPLE 1
A social post, short-form video, script, content series, or caption-led execution.
[Add an approved image, gallery, video, or readable document excerpt.]
Context [20–30 words: audience, channel, and brief.]
My role [What you personally wrote or led.]
The copy [Paste the approved headline, caption, script excerpt, or copy sample as selectable text.]
CREATIVE SAMPLE 2
A social post, short-form video, script, content series, or caption-led execution.
[Add an approved image, gallery, video, or readable document excerpt.]
Context [20–30 words: audience, channel, and brief.]
My role [What you personally wrote or led.]
The copy [Paste the approved headline, caption, script excerpt, or copy sample as selectable text.]
CREATIVE SAMPLE 1
An email, SMS/push sequence, web page, or UX copy example shown in context.
[Add an approved image, gallery, video, or readable document excerpt.]
Context [20–30 words: audience, channel, and brief.]
My role [What you personally wrote or led.]
The copy [Paste the approved headline, caption, script excerpt, or copy sample as selectable text.]
CREATIVE SAMPLE 2
An email, SMS/push sequence, web page, or UX copy example shown in context.
[Add an approved image, gallery, video, or readable document excerpt.]
Context [20–30 words: audience, channel, and brief.]
My role [What you personally wrote or led.]
The copy [Paste the approved headline, caption, script excerpt, or copy sample as selectable text.]
I teamed up with family-owned Jack’s Abby Craft Lagers to develop their mission statement, values and manifesto ahead of the brand’s tenth anniversary. My words also appeared on cans around the U.S.
My role Brand storytelling · Mission, values & manifesto · Packaging copy
[Add project dates and collaborator credits. Transcribe selected approved copy from the original creative below for accessibility.]
CREATIVE SAMPLE 2
A voice framework, brand story, article, editorial feature, or long-form writing sample.
[Add an approved image, gallery, video, or readable document excerpt.]
Context [20–30 words: audience, channel, and brief.]
My role [What you personally wrote or led.]
The copy [Paste the approved headline, caption, script excerpt, or copy sample as selectable text.]
Selected creative
Brand voices, launch moments, and the words that make everyday creative work harder.
01
Spring’s about to be in full bloom. Score handbags for every style.
Shot, edited, and created by me.
Launch messaging / Email / Social / Content creation
Distinct brand voices, brought to life across the screen, the feed, and the store.
Launch creative / UX copy / Brand partnership
Helping couples build a registry—and a home—together.
Explore Registry Work →
02
Email / Product storytelling / Lifecycle
Select Enlarge to read each complete email.
Design: Ariel Shoyketbrod
Email / Product launch / Brand voice
Select an email to read the complete creative.
Design: Brittany Tassone
03
Brand Voice & Verbal Identity
Brand development / Tone of voice
Helping a familiar brand find a fresh way to sound like itself. I helped develop Panera’s tone of voice, translating its warmth, generosity, and playful confidence into a verbal identity teams could carry across channels.
Tone of voice developed by Mairead McGonagle Machesky with Creative Director Rachna Chari.
Brand strategy / Verbal identity
I helped develop Native Pet’s brand strategy, connecting its principles, audience personas, and storytelling pillars into a clear creative foundation. The work shaped how the brand speaks to people who see their dogs as family.
Brand strategy developed by Mairead McGonagle Machesky with Creative Director Brittany Tassone.
Persona development & social copywriting
For the launch of The ‘Quin House, an exclusive Boston social club, I brought the Creator persona to life through a member journey—using social copy to connect the club’s spaces, creative expression, and community.
Selected social copy
“At The ‘Quin, inspiration is around every corner.”
“At The ‘Quin, work meets play and the boundaries are blurred. In the best way, of course.”
The Creator series · May 2021
My role: Persona development & social copywriting
Agency partner: Superdigital
Brand voice / Storytelling
Mission, values, and manifesto for the family-owned craft brewery.
I wrote editorial copy for Paperless Post’s blogs, emails, and campaigns, helping people find the right words for moments worth celebrating.
Paperless Post / Editorial
Paperless Post / Editorial
Social / Pinterest · Finished creative needed
Awaiting selected published posts or approved finished visuals with their captions.
Agency partnership · Finished creative needed
Awaiting 2–3 final executions and project-specific role and collaborator credits.
