DRAFT · PROJECT DETAILS TO REFINE
TJX
HomeGoods.com & Marshalls.com
Bringing the thrill of the find online through brand voice, launch messaging and digital creative.
My role
As lead copywriter for HomeGoods, I helped launch HomeGoods.com while refining and refreshing the brand’s energetic voice. My broader TJX work included email, social concepts, digital campaigns and retail copy.
[Add your specific Marshalls.com launch responsibilities, project dates and collaborators. Keep the two launch stories distinct.]
HomeGoods.com
Selected launch homepage, email and social creative from my existing portfolio.
Marshalls.com — 2019 launch homepage. Archived screenshot sourced from The Budget Babe.