CREATIVE LEADER / COPYWRITER / IDEA PERSON
A Way
with Words.
I'm a senior brand creative leader, copywriter, and idea person who helps big (and little) brands find their voice.
IN GOOD COMPANY
Brands, agencies & creative teams I’ve worked with.
Superdigital
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Featured Work
Panera Bread
MyPanera 2.0 · Loyalty, brand storytelling and campaign creative
Native Pet project imagery — approved asset pending
Native Pet
Sockeye Salmon Oil · Product launch and copywriting
ABOUT
I'm Mairead (rhymes with parade). I've worked in-house, at agencies, and independently, and I love the mix of big ideas, small details, and people who make the process more fun.
I take the work seriously. Myself? Not so much.