Wayfair
Registry launch

Helping couples create a home together, with copy across the Wayfair Registry experience and its supporting marketing.

Role Copywriter Channels Email · Web · App / UX

My role

As a copywriter at Wayfair, I collaborated with product managers and developers on UX copy for the Registry app and wrote supporting marketing copy. The selected creative below comes from my existing portfolio.

The story behind the work

[Add the launch brief, central creative idea, project dates and collaborator credits. Confirm which executions were part of the launch versus ongoing Registry marketing.]