MAIREAD MCGONAGLE MACHESKY

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DRAFT · PROJECT DETAILS TO REFINE

Ocean Spray
Social creative

As a Cape Cod native, I basically have cranberry juice in my DNA.

My role

After Ocean Spray’s viral Fleetwood Mac moment brought the brand a new audience, I joined a team of art directors, strategists and content creators to make a splash in the social space.

[Add your specific copy and concept responsibilities, project dates and collaborator credits.]

The work

Selected social creative from my existing portfolio.

Let’s make something good.

Get in Touch →   Back to Work →

Stop. Guac. And roll!

ORIGINAL POST CAPTION

Stop. Guac. And roll! Drop your fave guac recipe in the comments! And check ours at the link in our bio. #NationalGuacamoleDay

View original on Instagram ↗

National Avocado Day

ORIGINAL POST CAPTION

You can't make everyone happy, you're not an avocado. Happy National Avocado Day to our friends @avocadosfrommexico!

View original on Instagram ↗

Game-day cheeseboard

ORIGINAL POST CAPTION

Forget the scoreboard, show us what you're putting on that snack board this weekend 🤤 🏈

View original on Instagram ↗
Ocean Spray Pinterest creative: oatmeal chocolate chunk cookies with Craisins dried cranberries.

PINTEREST · OCEAN SPRAY

Oatmeal Chocolate Chunk Cookies

The oatmeal chocolate chunk upgrade you didn’t know you needed—until now. Give these decadent cookies a tart twist with Craisins® Dried Cranberries. #FallDessert #Baking

Ocean Spray #BetterTogether campaign featuring Jesse Tyler Ferguson.

SELECTED CAMPAIGN EXECUTIONS

Ocean Spray × Jesse Tyler Ferguson

#BetterTogether

Supported copywriting and selected executions for Ocean Spray’s agency-led #BetterTogether campaign featuring Jesse Tyler Ferguson.

Ocean Spray Facebook post for #BetterTogether featuring Jesse Tyler Ferguson in a kitchen.

FACEBOOK · CAMPAIGN EXECUTION

#BetterTogether launch post